You will write a paper on Market Analysis of AMAZON : (Due July 21), Target Mark
ID: 468763 • Letter: Y
Question
You will write a paper on Market Analysis of AMAZON : (Due July 21), Target Market & Product Strategy (due July 21), Distribution Strategy & Promotion Strategy (There is no page limit, but be sure to be thorough and REFERENCE information! ( I would say 3-5 pages per assignment is probably a safe bet.)
Some things to potentially include in the Market Anlysis paper:
-Background of company
-S.W.O.T. Analysis
-Mission Statement
- Objectives (ways to accomplish Mission Statement)
Target Market & Product Strategy:
Target Market-This paper is about specifically WHO your company is selling to. You could also include who they COULD/SHOULD sell to.
Product Strategy- HOW you are going to sell to your target market
Explanation / Answer
Background of company
The organization Amazon is the online retail store which is operating globally. This organization retails various product lines through online so that the consumers can access the products in different parts of the world.
S.W.O.T. Analysis
Strength: The customers are having access to almost all products through Amazon. This organization holds the inventory throughout the world and maintains a good reputation.
Weakness: The delivery time taken by this company is not competitive. The customer service provision has to improve.
Threat: The new entrants in the online industry are very huge. The fraudulent activities line internet hacking is a major threat to this organization.
Opportunities: The increased demand of the customers in online purchasing and the busy schedule of the customer provide a good opportunity for this business.
Mission Statement:
The provision of high quality products and service to the customers so as to achieve customer trust and loyalty
Objectives
Target Market & Product Strategy:
The organization focuses on the global market and considers the business people and youngsters as their target audience. Since these people are always available online they can be easily reached through social media.
This organization focus on the online advertisement so to promote their business. They attract their customers through sending personalized emails and notifications to the target audience. Direct links are given in the emails so that the customers can get access through a single click.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.