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ID: 469417 • Letter: 1
Question
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Across: 1. The goods and services that businesses sell.
Down: 1. The materials in which a product is delivered to consumers, often used to help build a brand identity.
Down: 2. Market _______; the process of understanding the size and structure of market and customers in them.
Down: 3. A distinct market with customers sharing similar needs and wants, possibly in the same geographical location.
Down: 4. The way in which a business communicates with its customers.
Across: 5. A form of promotion commonly found on television and radio.
Down: 6. The way in which a business distributes its products.
Across: 7. Distribution of goods through shops.
Across: 8. The marketing ____ ; the name given to all the 4 P's.
Down: 9. The monetary value that customers are asked to pay.
Across: 10. A distinctive name, symbol, logo or combination of these that is recognized by customers as being distinctive from the competition
Across: 11. A distribution ______; a system by which a product is distributed from the producer to the customer
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Explanation / Answer
1. P R O D U C T S A C 2 R 3 S K 4 P E E 5. A D V E R T I S I N G 6 P G O E M L I M A 7 R E T A I L N O R N C G T C T E 8 M I X H 9 P O 10 B R A N D I 11 C H A N N E L E
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