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Please see below link for properly scanned version of Perdue Case: PerdueFarmFinal(1).pd Organization Theory & Design by Richard L. Draft 12 edition Integrative Case 12.0 Perdue Farms pg. 625 Is Arthur W. Perdue a true entrepreneur or was he just lucky? Do a thorough SWOT analysis of Perdue Farms. Design a ‘value chain’ for Perdue and discuss which areas of the value chain they focus on. What is Perdue’s competitive advantage? How did the firm expand? Do you think it was a good growth strategy, why or why not? At one point they wanted to ‘decentralize’, was this a good idea? Explain why or why not. The case says that they served other countries, what were the benefits of serving overseas markets? What kind of organizational structure (Functional, Divisional, Matrix) would you recommend for Perdue? Why? Who were the stakeholders in Perdue? How does Perdue address the needs of all stakeholders?
Explanation / Answer
Competitive Advantage
The value proposition of Purdue farms is to make sure that it provides turkey, pork and chicken.
Value Chain
Primary Activities
Inbound Logistics
Operations
Outbound Logistics
Marketing and sales
Service:
Support Activities
Firm Infrastructure
Human Resource Department
Expansion Plan
Purdue farms expanded by acquiring various allied businesses like oilseeds, grains and farms.
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