(Marketing) Have you ever heard of the Pink Tax? If you are a woman, you need to

Question

(Marketing) Have you ever heard of the Pink Tax? If you are a woman, you need to know about this issue. Basically, the Pink Tax is the additional money women pay for products that are also sold to men. What types of products? Personal care items for one. Women pay more for deodorants, shampoos, conditioners, razors, etc.

There are other product categories included in the Pink Tax, but the bottom line is some estimates claim that women spend an additional $1350 a year to purchase products targeted to women.

For this discussion I would like you to do some research on this topic then discuss the issues. For example, would women be willing to buy deodorant targeted to men (Old Spice, Axe, Dove for Men) because it is the same product but in a package that appeals to men? Same issue exists with shampoos, conditioners,etc..

Think about the implications for the manufacturers of these products. Women generate more profit margin, so is it ethical for companies to discriminate in pricing? Is this an issue that comes down to free choice? Do some research to backup your discussion. (Marketing)

Explanation / Answer

Ans.The pink tax refers to the extra amount women are charged for certain products or services. Things like dry cleaning, personal care products and vehicle maintenance.
Why do women pay more for beauty products?
After a research it shows how women have to pay more money for their clothes than men? Well, it turns out they also have to pay more money for their cosmetic products. According to the search , major are five sectors of personal care products like hair care products, shaving products, body wash and deodorant.
I do wonder why there would be this difference in pricing though. Perhaps it’s because men just don’t care?
Razors and shaving cream aren’t the only products subject to a gender price gap. According to a study of gendered pricing released by New York City Department of Consumer Affairs last year, shampoo and conditioner marketed to women cost an average of 48 percent more than those marketed to men, while women’s jeans cost 10 percent more than men’s, and girls’ bikes and scooters cost 6 percent more than boys’. Overall, the study found that products marketed to women cost more 42 percent of the time.
Some items marketed to women not only cost more but actually contain less of the product because manufacturers make the product smaller and more feminine-looking, an approach called “shrink it and pink it.”
According to the research:

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