Recently I participated in a Webinar presented by newscred.com called \'Creating
ID: 470798 • Letter: R
Question
Recently I participated in a Webinar presented by newscred.com called 'Creating Content for Millennials: Why it’s Important & Strategies for Success'. Some interesting points:
the average Millennial is exposed to 5000 promotional messages per day (not all online)
in order to reach this important demographic, it is important to inspire, educate and/or entertain
Most of us, even those who are not Millennials, are bombarded by promotional messages throughout the course of a day. For this reason, it is vital for a business to identify it's target market and create advertising that will grab their attention.
For the Discussion this week, I am interested in what makes for an effective ad. Also, take a shot at describing the target audience for the ad. Why is it this ad engages the target audience?
Include the following in your Initial Post:
Identify an effective ad. Describe the ad. What is engaging about it? Do you think it is effective in motivating people to actually buy the product/service advertised or not? Why? IMPORTANT: Include a link to the ad on so we can view it on YouTube or the company Website.
Who is the target market? We're not going for perfection here. Just take a shot at who you think the advertiser was trying to reach. A few example demographic groups could include Women 18-49, Millennials who live in Los Angeles, Affluent Male Baby Boomers, etc.
Explanation / Answer
The following are important for making an effective ad:
https://www.youtube.com/watch?v=a4lJdJyTWYA
The above link directs to the advertisement about soap.
Ad Description:
One lady mesmerized the Mahesh Babu and his co-worker while at the film shooting. The lady come closure and helps Mahesh and then he ask her whether she is college student. Meanwhile the lay receives a call from her baby and reveals that she was a married girl and has a baby. Then lady was shown that she and her baby also uses Santoor Soap for bathing.
It is engaging the prospects of soap. In my opinion, the advertisement in the link provided is an effective one. I agree that the advertisement is effective in motivating the people.
Reason: The advertisement features a scene that described the magical impact of the soap as it could change the people opinion about the people use the product. The ad was composed by very popular actors and could grab the attention of anybody easily hence it could reach to more of the target audience. It could persuade the prospects as the ad was featured by stars that are very popular in market and people are easily rely on their words. The advertisement has depicted the use of the product by the star featured which is the clear description of use of soap and how to use the product as well.
Target Market: The people from age between 7 Years to 40 Years Middle aged male and female. The advertiser is trying to reach the middle aged women who want to become young and good looking, Adults who are aiming for young looking are targeted mainly. Based on the media the marketer use and types of shows in between the ad is presented mainly decide the marketer’s main target audience.
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