With regard to \"Fair Trade Marketing: An Alternative System for Globalization a

Question

With regard to "Fair Trade Marketing: An Alternative System for Globalization and Development," how can the apparent conflict between marketing management's emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?

"Organizing for Worldwide Effectiveness: the Transnational Solution" suggests that technical and marketing functions be integrated within each subsidiary of any organization. What are the strengths of such an organization? What are the weaknesses or pitfalls?

Explanation / Answer

1.))

Fair trade is referred to as that practice where trade is carried on without undue advantage to any party be it the seller and his channels or the buyer.   There has been always a conflict between marketing management which creates the interest of generating ideas for the consumer and sometimes it does border on    instigating the unnecessary attention of the consumers and forces unwanted buying behavior. The purpose of marketing is to make the people buy through their promotional efforts. Consumers on the other hand will buy only if they are satisfied with any product. But marketers try to sell even before the consumer buys the product hence there is always   a conflict between the marketers and the consumer

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