NIKE FUELBAND: Need help filling in this table II. Revenue and Margin Projection

Question

NIKE FUELBAND: Need help filling in this table

II. Revenue and Margin Projections (5 years): In a table show 1) units sold (if appropriate), 2) Price per unit (if appropriate), 3) Gross revenue by year (units x price per unit), 4) Direct cost (units x direct cost per unit). If you have start-up costs, show them in Year 0. You may need to estimate some of the numbers. If you have access to additional financial data, you may augment the table with additional rows such as overhead (fixed cost).

Sample Table

Year 1 Year 2 Year 3 Year 4 Year 5 R&D/Start Up Cost (year 0) Price Per Unit Units Total Gross Revenue Total Direct Cost Gross Profit (or loss)

Explanation / Answer

NIKE FUELBAND - Revenue and Margin Projections ( All Amounts in $)

Particulars Year 1 Year 2 Year 3 Year 4 Year 5 R&D/Start Up Cost (year 0) 857416 Price Per Unit 149.95 149.95 155 156.99 156.99 Units 1000 1250 1300 1275 1290 Total Gross Revenue 149950 187437.5 201500 200162.3 202517.1 Total Direct Cost (Labour and Material) 25740 32175 39000 38250 39990 Total Fixed Cost (Rent, Telephone bill etc.) 21320 26650 32500 31875 33540 Gross Profit (or loss) 102890 128612.5 130000 130037.3 128987.1

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