Complete the answers to the 5 questions at the end of Case 27, \"New Belgium Bre

Question

Complete the answers to the 5 questions at the end of Case 27, "New Belgium Brewery: Building a Business on Sustainability", pp. 688-691. Case 27, "New Belgium Brewery: Building a Business on Sustainability"

1) What are the ethical issues in this case?

2) What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced?

3) Are you more likely to purchase a product from a company with a strong commitment to sustainability?

4) The environmental sustainability benefits of cans over bottles are well established. Should NBB make a greater commitment to cans even if it means forgoing the distinctive aspects of its bottles and the potential loss of craft beer status in customers' perceptions?

5) Are New Belgium Brewings Core Values and Beliefs sustainable? Or, will the company be forced by competition to revert to many of the traditional practices of other brewers?

Explanation / Answer

What are the ethical issues in this case?

The ethical issues deal with sustainability and minimizing waste. As noted in this case study, New Belgium Brewery (NBB) made substantial efforts towards their sustainability.

What keeps other companies from having the commitment to environmental sustainability that NBB has evidenced?

Companies that choose not to be committed to sustainability typically do so for one of two reasons. Either they are not educated in their options or are too greedy to make an attempt to sustain. Upfront costs for a move towards sustainability are high but will return an overall reduction in energy costs.

3) Are you more likely to purchase a product from a company with a strong commitment to sustainability?

I personally shop based on price or quality not sustainability. If I had the option of buying the same product from two different company

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