Two people from different cultures are getting ready to interact cross-culturall
ID: 1094202 • Letter: T
Question
Two people from different cultures are getting ready to interact cross-culturally. Mr. Yuki Tanaka represents the marketing division of a large Japanese electronics manufacturer. He has traveled to the U.S. to meet with Ms. Jane Kelly, an acquisitions (purchasing) agent for the large consumer retailer Wal-Mart. They will meet to negotiate a possible agreement for Mr. Tanaka's firm to supply Wal-Mart with digital clocks, music players, flat screen televisions and a host of other electronics products.
With this situation in mind, in your own words answer the following questions. You may paraphrase, but do not use quotations.
Explanation / Answer
The term "cross-cultural" emerged in the social sciences in the 1930s, largely as a result of the Cross-Cultural Survey undertaken by George Peter Murdock, a Yale anthropologist. Initially referring to comparative studies based on statistical compilations of cultural data, the term gradually acquired a secondary sense of cultural interactivity. The comparative sense is implied in phrases such as "a cross-cultural perspective," "cross-cultural differences," "a cross-cultural study of..." and so forth, while the interactive signification may be found in works like Attitudes and Adjustment in Cross-Cultural Contact: Recent Studies of Foreign Students, a 1956 issue of The Journal of Social Issues. Usage of "cross-cultural" was for many decades restricted mainly to the social sciences. Among the more prominent examples are the International Association for Cross-Cultural Psychology (IACCP) established in 1972 "to further the study of the role of cultural factors in shaping human behavior," and its associated Journal of Cross-Cultural Psychology, which aims to provide an interdisciplinary discussion of the effects of cultural differences.
For such a small word,
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