Behavioral Advertising 1. What personal information may be exchanged with the te

Question

Behavioral Advertising

1. What personal information may be exchanged with the technology/system? (Consider information that is exchanged both with and without the individual's knowledge and consent.)

2)Can you think of parties with actual economic interests in that information?

3)What are the economic trade-offs (i.e., both the costs and the benefits) that those various parties (including the subject of the data) may derive from transactions involving that technology/system/data? What are the economic costs and benefits for which you can find actual evidence in the literature? What kind of assumptions are needed to calculate those trade-offs?

4)How may those trade-offs (costs and benefits) change for each party involved, if privacy enhancing technologies (PETs) get to be used in conjunction with said technologies/systems/transactions, in such a manner that less personal information is captured, revealed, or shared? (Please give specific examples of the PETs you are considering in answering this question.)

5)Lastly, try to quantify the costs and benefits you discussed in points 3) and 4) that is, try to offer a numeric estimates, however speculative. Explain how you derived your estimates.

Explanation / Answer

1.Personal information may include:
    full name
    address
    phone numbers
    school
    date of birth
    email address
    username and password
    bank details.
Personal information is used responsibly online by many businesses for legitimate communication. However this is not always the case, and some personal information can be misused by criminals or inappropriately by marketers.
In addition to inappropriate or illegal use of information, disclosing personal information online can impact on the user

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