The major promotional strategies include which of the following? A. The producer

Question

The major promotional strategies include which of the following? A. The producer using advertising, personal selling, and sales promotion to convince wholesalers and retailers to stock and sell merchandise B. Heavy advertising and sales promotion efforts directed toward consumers so they'll request products from retailers C. Consumers who pick out their products from online outlets D. Paying people to say positive things on the Internet E. Setting up multilevel selling schemes whereby consumers earn commissions

Explanation / Answer

B. Heavy advertising and sales promotion efforts directed toward consumers so they'll request products from retailers

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