When marketing a new energy drink, what is product positioning? The place a prod

Question

When marketing a new energy drink, what is product positioning?

The place a product occupies in the minds of consumers.

Shelf locations in mass retailers, grocery, and convenience stores.

A careful analysis of cross tabulations.

The process to determine how to assign consumers into groups.

Geographic segmentation often within major metropolitan areas.

The place a product occupies in the minds of consumers.

Shelf locations in mass retailers, grocery, and convenience stores.

A careful analysis of cross tabulations.

The process to determine how to assign consumers into groups.

Geographic segmentation often within major metropolitan areas.

Explanation / Answer

Correct option: The process to determine how to assign consumers into groups.

Reason: Product positioning refers to the steps taken by the marketer to create an image in the minds of the consumers regarding the product as compared to the competitor products.

It refers to the techniques through which the marketer communicates the products' attributes to their target customers based on customer needs, competitive pressures, using available communication channels and carefully crafted key messages through market segmentation.

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