When marketing business-to-business products, the key to an effective segmentati

ID: 1114115 • Letter: W

Question

When marketing business-to-business products, the key to an effective segmentation, targeting, and positioning approach depends on:

Using the proper multivariate statistical analysis.

Understanding the person making the purchase and the usage situation.

Uncovering the attitudes, interests, and opinions of end-users.

Understanding the connection between geographic location and business type.

Using the proper multivariate statistical analysis.

Understanding the person making the purchase and the usage situation.

Uncovering the attitudes, interests, and opinions of end-users.

Understanding the connection between geographic location and business type.

The correct option is (c).

This is possible by knowing the consumer base and the end user so as to increase the coverage and expand the consumer base.

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