\"Logistics\" is concerned with A. transprting, string, and handling of goods in
ID: 1114556 • Letter: #
Question
"Logistics" is concerned with A. transprting, string, and handling of goods in ways that match target customers' needs with a firm's marketing mis B transporting,storing, and handling of physical goods along channel systems. C transporting, storing, and handling of physical goods within individual firms D. physical distribution E. All of these are included in Logistics. 2. Direct and digital marketing have become the fastest-growing form of: A. Advertising B. Distribution. C. Marketing Research D. Marketing. E. Technological development. A supermarket manager decides to set up a display of "buy one, get one free" for 12-pack containers of Coke Zero, the manager's decision is mainly about: A. Product. B. Place. C. Promotion. D. Price E none of the above. 4. A motion picture studio that secures interviews in several national papers regarding plans fo upcoming film releases is using which of the following promotion methods? A. Sales promotion B. Personal selling C. Advertising D. Mass selling E. Publicity 5. Which of the following is NOT an example of sales promotion? A. A "10 cents off" coupon promotion. B. Point-of-purchase displays. C. Trade show exhibits. D. Free samples. E. A billboard ad. 6. Rob stops at the supermarket to purchase a package of Oreos and other groceries. He is t ultimate consumer in a pipeline from the producer through intermediaries including the store. This pipeline is actually a: A. consumer market. B. marketing intermediary. C. marketing channel. D. transactional function E. logistical function.Explanation / Answer
1. Logistics is concerned with :
A. transporting, storing, and handling of goods in ways that match target customers' needs with a firm's marketing mix.
Explanation....Logistics include the movement, storage, and handling of goods. It deals with the planning and control of the flow of materials in view of the firm's strategies.
2.Direct and digital marketing have become the fastest-growing form of :
D. Marketing
Explanation...In the recent times, marketing is given much importance, and direct and digital ways have become quite popular. Digital and direct marketing have a great and instant effect too.
3. A supermarket manager decides to set up a display of "buy one, get one free" for 12 pack containers of Coke Zero, the manager's decision is mainly about :
C.Promotion
Explanation....Such kind of acitivities are called as promotional acitivities which takes care of the place, product and the sales of the firm.
4. A motion picture studio that secures interviews in several national papers regarding plans for upcoming film releases is using which of the following promotion methods??
E.Publicity
Explanation......Activity related to the promotion of films etc are for the public to know, therefore these kinds of act is called as publicity which does the work of making the people aware as interviews in papers, film release all depends on the public.
5. Which of the following is NOT an example of sales promotion?
E. A Bilboard ad
Explanation.... A bilboard ad is mainly an example of advertising and marketing not for sales promotion.
6. Rob stops at the supermarket to purchase a package of Oreos and other groceries. He is the ultimate consumer in a pipeline from the producer through intermediaries including the store. This pipeline is actually a :
B.Marketing intermediary
Explanation....AS it is said that it is through intermediaries, therefore, marketing intermediary is the pipeline.
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