1.How do colleges and universities implement the marketing concept? Cite some ex

Question

1.How do colleges and universities implement the marketing concept? Cite some examples of marketing activities at a college or university of your choice. 2.Investigate further the topic of socially responsible marketing. Provide some examples of what Canadian companies are doing to fulfill the mandate called for when marketing in a socially responsible manner. 1.How do colleges and universities implement the marketing concept? Cite some examples of marketing activities at a college or university of your choice. 2.Investigate further the topic of socially responsible marketing. Provide some examples of what Canadian companies are doing to fulfill the mandate called for when marketing in a socially responsible manner. 1.How do colleges and universities implement the marketing concept? Cite some examples of marketing activities at a college or university of your choice. 2.Investigate further the topic of socially responsible marketing. Provide some examples of what Canadian companies are doing to fulfill the mandate called for when marketing in a socially responsible manner.

Explanation / Answer

1. Marketing is all about understanding the needs of the consumers and developing products or services in a way that fulfills the need of the consumers. Colleges and universities use the concept of marketing to develop and deliver products (education) in a way that it fulfills the need of the consumers (students). Colleges and universities develop course curriculum and the medium of delivery in a way that it fulfills the need of the students. The use of marketing is more frequently used in private universities or colleges. For example, Harvard Business Schools develops various short-term courses or executive programs for working professions. The university uses mass media like magazines and newspapers advertisements to reach to prospective applicants for such programs. This is an example of marketing by a university.

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