What are the primary and secondary components of Chipote\'s value chain? Review

Question

What are the primary and secondary components of Chipote's value chain? Review the Information on value chain in Chapter 4 to help you answer this question. Select "Primary" for the primary value chain components and "Secondary" for the value chain components below that are part of Chipotles value chain. a. Marketing and brand name bullding b. Hiring and training employees for the company's restaurants c. Designing. locating, and opening new restaurants d. Menu development recipe creation, and recipe testing e. Developing capable managers to run Chipote's growing numbers of restaurants tOperatng the company's network of restaurants Click to sec Y g Supply chain management h. Financial activites-especially financing the company's rapid growth L Quality assurance and food safety Primary Secondary

Explanation / Answer

The primary component of the value chain enables the creation of the project like infrastructure whereas secondary component enables the primary component to take place like human capital.

a. Marketing - Primary

b. Hiring and training employee - Secondary

c. Designing, opening and locating new restaurants - Primary

d. Menu development - Secondary

e. Developing capable managers - Secondary

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