Consumer attitudes measured on a seven point likert scale from 1 strongly disagr
ID: 1142110 • Letter: C
Question
Consumer attitudes measured on a seven point likert scale from 1 strongly disagree through to 7 strongly agree is what type of data? A. Interval B. None of the above C. Ratio D. Ordinal E. NominalConducting a survey is most associated with what type of research design? A. Predictive B. Exploratory C. Causal D. Probability E. Descriptive
A researcher has collected age data by asking respondents to select the appropriate box from the following options: 18 yrs to 30 yrs; 31 yrs to 40yrs; 41 yrs to 50 yrs; 51 yrs to 60 yrs; 60+ yrs. What type of data is this? A. Interval B. Ordinal C. Ratio D. None of the above E. Nominal
A market researcher wants to test different types of packaging for a new food product and the effects of each on consumers’ purchase intentions. What type of research design is the market researcher most likely to use in this instance? A. Predictive B. Descriptive C. Probability D. Causal E. Exploratory
When conducting market research, it is usually best to keep the true nature of the research hidden from participants. True False Consumer attitudes measured on a seven point likert scale from 1 strongly disagree through to 7 strongly agree is what type of data? A. Interval B. None of the above C. Ratio D. Ordinal E. Nominal
Conducting a survey is most associated with what type of research design? A. Predictive B. Exploratory C. Causal D. Probability E. Descriptive
A researcher has collected age data by asking respondents to select the appropriate box from the following options: 18 yrs to 30 yrs; 31 yrs to 40yrs; 41 yrs to 50 yrs; 51 yrs to 60 yrs; 60+ yrs. What type of data is this? A. Interval B. Ordinal C. Ratio D. None of the above E. Nominal
A market researcher wants to test different types of packaging for a new food product and the effects of each on consumers’ purchase intentions. What type of research design is the market researcher most likely to use in this instance? A. Predictive B. Descriptive C. Probability D. Causal E. Exploratory
When conducting market research, it is usually best to keep the true nature of the research hidden from participants. True False Consumer attitudes measured on a seven point likert scale from 1 strongly disagree through to 7 strongly agree is what type of data? A. Interval B. None of the above C. Ratio D. Ordinal E. Nominal
Conducting a survey is most associated with what type of research design? A. Predictive B. Exploratory C. Causal D. Probability E. Descriptive Conducting a survey is most associated with what type of research design? A. Predictive B. Exploratory C. Causal D. Probability E. Descriptive
A researcher has collected age data by asking respondents to select the appropriate box from the following options: 18 yrs to 30 yrs; 31 yrs to 40yrs; 41 yrs to 50 yrs; 51 yrs to 60 yrs; 60+ yrs. What type of data is this? A. Interval B. Ordinal C. Ratio D. None of the above E. Nominal A researcher has collected age data by asking respondents to select the appropriate box from the following options: 18 yrs to 30 yrs; 31 yrs to 40yrs; 41 yrs to 50 yrs; 51 yrs to 60 yrs; 60+ yrs. What type of data is this? A. Interval B. Ordinal C. Ratio D. None of the above E. Nominal
A market researcher wants to test different types of packaging for a new food product and the effects of each on consumers’ purchase intentions. What type of research design is the market researcher most likely to use in this instance? A. Predictive B. Descriptive C. Probability D. Causal E. Exploratory A market researcher wants to test different types of packaging for a new food product and the effects of each on consumers’ purchase intentions. What type of research design is the market researcher most likely to use in this instance? A. Predictive B. Descriptive C. Probability D. Causal E. Exploratory
When conducting market research, it is usually best to keep the true nature of the research hidden from participants. True False When conducting market research, it is usually best to keep the true nature of the research hidden from participants. True False
Explanation / Answer
1. D. Ordinal
The categorical, statistical data type in which the variables have natural, ordered categories besides the distances between the categories is not known is termed as Ordinal data.
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