Consumer behavior Family and Social Class In this week\'s reading you were expos

Question

  
Consumer behavior
Family and Social Class

In this week's reading you were exposed to all the roles and responsibilities families, especially parents, have. It seems chief among these roles is the socialization of children. Socialization includes many things in the realms of both behavior and values. These include consumption values and behaviors.

First, identify brands and behaviors you engage in as a consumer that are a direct result of your family influence. Explain how the socialization process influenced you and your choices.

Second, identify brands and behaviors you engage in as a consumer that are different from your family. In this case, explain how other people in your life react to this consumption. Do not limit yourself to thinking about your family's reactions only.

Third, relate these brands and behaviors to your social class. Do you feel that your consumption is consistent or inconsistent with your subjective classification of your social class?

Explanation / Answer

Family influence plays major role while talking about consumer goods like toothpaste, spices and other household stuff.

Socialization helps to get to know better products in market by the word of mounth. Major product includes are cosmetics.

This is majorly on the big ticket items like house or car where personal preference also plays a major role rather than family or socialization influence.

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