When trying to reach and persuade the Economic Buying Influence which item below
ID: 1142111 • Letter: W
Question
When trying to reach and persuade the Economic Buying Influence which item below is not one of the three most common challenges?
It would be a violation of customer’s compliance rules
Sales rep lacks the confidence to approach a senior business leader
Encountering difficulty in dealing with blockers
Encountering difficulty identifying the right individual
Which Strategic Buying Influence most closely fits the Mobilizer characterization in the Making the Consensus Sale article
The User Buying Influence
The Coach
The Economic Buying Influence
The Technical Buying Influence
a.It would be a violation of customer’s compliance rules
b.Sales rep lacks the confidence to approach a senior business leader
c.Encountering difficulty in dealing with blockers
d.Encountering difficulty identifying the right individual
Explanation / Answer
Ans. These are interesting questions , Let's start answering :
1) a) It would be a violation of Consumer Compliance Rule.
This is not a challenge on Economic Buying Influence , Challenges of Economic Buying Influence are that : Seller lacks the confidence to approach others , Believing that they are Above the Authority , They have difficulties in finding the Right Individual and also have Difficulty in dealing with the Buyers.
2) a) The User Buying Influence
The User Buying Influence in closely related to the Mobilizer Characterization because in User Buying Influence , some users are linked to the Buying Influence to actually use or supervise the services in order to give proper feedback. Mobilizers are too from the Customer organization and helps the New Suppliers. Thus they both work same.
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