26,27,28,29 QUESTION 26 Sweets Galore, the manufacturer of Rainbow brand lollipo

Question

26,27,28,29

QUESTION 26 Sweets Galore, the manufacturer of Rainbow brand lollipops, decided to expand into manufacturing liqueur-filled chocolate truffles. Its buying process for the chocolates, liqueurs, and molds was extensive, and included setting product specifications and evaluating sources ot supply. This is an example of a o straight buy O modified rebuy. o straight rebuy. O new-task buy. o simplified rebuy QUESTION 27 When doing positioning," a marketing manager should o avoid targeting strategies o focus on spedific product features of all generic competitors o rely on how customers think about proposed andor existing brands in a market o plan physical product changes rather than image changes O All of the above. QUESTION 28 The owner of the new Sharp Scissors hair salon gave coupons to potential customers walking by her store to stimulate interest and trial of her new hair salon. The coupons are an example of o advertising o publicity o sales promotion. a channel of distribution o media QUESTION 29 When fast food restaurantTommy's Tacos, had poor sales in Centrai Cry marketing managers closed one outiet on the east side ot town and opened two new locatons on the south side of town. These moves represent operational decisions in the product decision area. strategy policies in the place area strategy policies in the product area o operational decisions in the place area strategy policies in the promotion area

Explanation / Answer

26 New Task buy: Since it involves setting specifications of the product and evaluating the supply sources

27 Rely on how customers think about proposed and/or existing brands in a market

28 Sales promotion

29 operational decisions in the place area

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