16. If a business sells over the web and also has a bricks-and-mortar presence i
ID: 1157299 • Letter: 1
Question
16.
If a business sells over the web and also has a bricks-and-mortar presence it is referred to as what type of operation?
a.
retailer
b.
pure-play
c.
bricks-and-clicks
d.
real-click
e.
none of the above
17.
Which of the following statements holds true about the “direct sales by manufacturer” model?
a.
no matter who the manufacturer sells to, there are no variations of this model
b.
is the use of the web by product manufacturers to sell their products directly to customers
c.
this model does not result in channel conflict
d.
the manufacturer cannot compete through reintermediation
e.
all of the above
18.
An affiliate model can be described by which of the following statements?
a.
a good example of this model is a banner and ad exchange
b.
www.amazon.com is an example of this model
c.
affiliate programs can be joined through affiliate manager sites
d.
affiliate manager sites can offer a point of contact for all those interested in exchanging banners.
e.
all of the above
19.
Which of the following reflects the characteristics of a community model?
a.
depends on user loyalty and community identification for its viability
b.
can present an opportunity for businesses to advertise and to provide a convenient access point to their own site
c.
sites are usually built with volunteer labour and feature a variety of content from the community
d.
it is often difficult for community sites to remain current
e.
all of the above
20.
A brokerage business model earns profits through:
a.
advertising revenue.
b.
selling low cost goods at high markups.
c.
charging a commission on each transaction.
d.
getting reimbursed for a portion of its overhead costs by members.
e.
working exclusively for large distributors.
16.
If a business sells over the web and also has a bricks-and-mortar presence it is referred to as what type of operation?
a.
retailer
b.
pure-play
c.
bricks-and-clicks
d.
real-click
e.
none of the above
Explanation / Answer
16) Solution: bricks-and-clicks
Explanation: The presence of indicates it to be bricks-and-clicks type of operation
?
17) Solution: is the use of the web by product manufacturers to sell their products directly to customers
Explanation: The product is sold directly to customers by manufacturer
?
18) An affiliate model can be described by which of the following statements?
Solution: all of the above
Explanation: The affiliate model is a famous e-commerce relationship wherein an online merchant agrees to pay an affiliate in exchange for giving an advertisement and link to the site of merchant
?
19) Solution: all of the above
Explanation: The community model refers to an approach of developing an online presence wherein several people or groups are encouraged to join and participate in ongoing interaction designed around a common motive
?
20) Solution: charging a commission on each transaction
Explanation: A broker earns profits by charging a fee for every facilitated transaction
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