a. product c. growth staged. maturity stage 23. In which stage of the PLC will s

Question

a. product c. growth staged. maturity stage 23. In which stage of the PLC will sales growth will slow down because of widespread acceptance of the product? product development stage b. introduction stage a. c. growth stage d. maturity stage 24. When a downward-sloping experience curve exists, a company should usually the selling price of that product, in order to bring in higher revenues. a. Increase b. greatly increasec. decreased. 25. Which situation(s) likely occur(s) with a push strategy? not alter a. use of intermediaries b. high consumer demand c. unwillingness of manufacturers to produce to meet demand d. A and C 26. Knowledge of the price elasticity of demand for your product is helpful when setting a price. The less elastic the dennand, the more it pays for the seller to a. drop the price b. raise the price c. leave the price where it isd. discontinue the item 27. If Canon, a major producer of digital cameras, follows a high-price, high-margin strategy, what will likely happen to other companies in its market? a. they will go out of business b. they will want to compete against Canon they will advertise lessd. A or C c. 28. remains an important element in the marketing mix. It is the only element that produces revenue; all other elements represent costs. a. Current profit maximization b. Market share leadership c. Priced. Product quality leadership 29. Companies are fortunate to have demand that is more because they may be able to

Explanation / Answer

23.In which stage of PLC will sales growth will slow down because of widespread acceptance of the product?

Ans.d) Maturity stage

24.When downward sloping experience curve exists, a company should usually the selling price of that product, in order to bring in higher revenues.

Ans c) decrease

25. Which situation likely occur with a push strategy?

Ans. a) use of intermediaries

26. Knowledge of the price elasticity of demand for your product is helpful when setting a price.The less elastic the demand, the more it pays for the seller to

Ans. b) raise the price

27. If Canon, a major producer of digital cameras follows a high price, high margin strategy what will likely happen to other companies in its market?

Ans. b) They will want to compete against Canon

28. remains an important element in the marketing mix. It is the only element that produces revenue,all other elements represents costs.

c) Price

41. Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass market share. As a consultant, you would recommend a Penetration pricing strategy.

Ans. b) Penetration

42. Natural Cereals, a regional company that makes cereals from many different grains has lowered prices in the past because of competition. Competition has lessened during the past quarter and management has decided to increase prices. A successful price increase can

Ans. b) greatly increase profits

43. More companies are adopting the concept of . This carefully integrates and coordinates its many communication channels to deliver a clear,consistent and compelling about the organization and its products.

Ans. a) Integrated Marketing Communications

44. The communication channel through which HP moves its advertising messages from sender to receiver is called

Ans. b) media

45. If Northwest Awnings charges the same price for delivery of their product to any customer that is located within the Great Lakes States, they are using

Ans. d) Zone Pricing

46. Tom Binns just received a call from his contract warehouse. They disagree as to who should do what and for what rewards. Tom is experiencing

Ans. c) channel conflict

47. When two Taco Bells have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a conflict.

Ans. d) Horizontal

48. You and your wife are exploring the possibility of buying into a franchise but are not sure what type to go into. All of the following are common types EXCEPT

Ans. d) service-firm-sponsored retailer franchise system

49. Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of    distribution.

Ans. d) Intensive

50. This type of distribution is used most often by television, furniture and home appliance brands.

Ans. b) Selective

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