A clothing line plans a promotional mix for its winter collection. The marketing
ID: 1164324 • Letter: A
Question
A clothing line plans a promotional mix for its winter collection. The marketing team is motivated to highlight how the collection is better than its competitors. Which marketing objective would MOST likely be the focus of their promotional mix?
Product Identification or Product loyalty or Product differentiation or Product perception
One of the differences between a conventional and green supply chain is that
:
the conventional supply chains are more sustainable and efficient.
the green supply chains do not involve all the participants of a conventional supply chain.
the green supply chain takes a narrower view compared to the conventional supply chain.
the green supply chain adds an entirely new reverse supply chain to the conventional ones.
the conventional supply chains are more sustainable and efficient.
the green supply chains do not involve all the participants of a conventional supply chain.
the green supply chain takes a narrower view compared to the conventional supply chain.
the green supply chain adds an entirely new reverse supply chain to the conventional ones.
Explanation / Answer
Ans:
1) Product differentiation
Product differentiation means differenciating its products from its competitors products.since the marketing team is highlighting how its collection is better than its competitors,the focus of their promotional mix is product differentiation.
2) the green supply chain adds an entirely new reverse supply chain to the conventional ones.
The significance of green supply chain over conventional supply chain is that it increases sustainability and adds an entirely new reverse supply chain.
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