What type of exploratory research would you suggest in the following situations?

Question

What type of exploratory research would you suggest in the following situations?

1) A product manager suggests development of a non-tobacco cigarette blended from wheat, cocoa, and citrus.

2) A research project has the purpose of evaluating potential brand names for a new insecticide.

3) A manager must determine the best site for a convenience store in an urban area.

4) An advertiser wishes to identify the symbolism associated with posting selfees online.

5) Searching for ideas for new smartphone or tablet applications.

6) Determining what might make a consumer willing to pay to play an online video game.

Explanation / Answer

1)Pilot Study: to get feedback from cigarette smokers after finding them.
Secondary Research: to find out about any such previous approach and it's results.

2)Secondary Research: a research is needed to find out about the already existing insecticides in the market, their market share, feasibility of the market etc

3)Secondary Research: Research about the already existing convenience in that particular area, and their success rate.

Experience Surveys: Go out into these areas and discuss about your idea from the owners of the already existing stores and consumers.

Case Studies: Use case studies to determine the success and the failure rate.

4)Pilot: Use social media and talk with its users about what they think of selfies.

5)experience survey- ask people about their smartphone, it's features and their experiences with it.

6) pilot study - to talk with gamers and their preferences towards online games and what they might be willing to pay.

Case studies - use case data to analyse about the success and failure rate of online games.

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