Why should marketing be concerned with disposal of a product as the last stage i

Question

Why should marketing be concerned with disposal of a product as the last stage in the consumer decision process?

Question 11 options:

Because consumers are more concerned with environmental issues, and consumer concerns should be the company's concerns

Because government regulations require them to be concerned with disposal.

Because they can use the old product to make new ones and increase profit margins

Beause they might be able to charge for disposal of their product

Because consumers are more concerned with environmental issues, and consumer concerns should be the company's concerns

Because government regulations require them to be concerned with disposal.

Because they can use the old product to make new ones and increase profit margins

Beause they might be able to charge for disposal of their product

Explanation / Answer

Correct Answer:

Because consumers are more concerned with environmental issues, and consumer concerns should be the company's concerns.

Explanation:

Consumers are now well aware of the environmental issues and they take “easily disposable feature” of a product as a good product attribute. It gives marketers advantage over the competitors in addition to the valued contribution to environmental protection program.

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