5) A) The consumer products industry is one with several large competitors, soar

Question

5)

A) The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry's ice cream both reduced their earnings forecasts. Yet Procter & Gamble, another consumer products company did not. At P & G, innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest Whitestrips that consumers crave. P & G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P & G of this information would indicate that the overall industry situation is a __________ while the innovation taking place at P & G is a __________.

  

strength; weakness

  

weakness; threat

  

threat; strength

  

opportunity; threat

  

opportunity; strength

B) The ends NEVER justify the means is associated with the following ethical philosophy:

  

Moral idealism

   

Utilitarianism

   

Deontology

   

Natural Law

C)

The eras of ___________ and_____________ refer to the Goods-Dominant Logic.

  

production; sales

   

marketing concept; relationship marketing

   

sales; relationship marketing

   

production; marketing concept

D)

Assume Starbucks decides to be open 24/7. What best characterizes the strategy they are pursuing?

  

new product development strategy

   

improving an existing product or service strategy

   

market penetration strategy

   

product line extension strategy

   

diversification strategy

E)

A question for thinkers:

I told you in class that the BCG business portfolio matrix expresses the dynamic life cycle of products, i.e. products usually go through several stages of this matrix in accordance with the product life cycle. Apply common sense: which of the following displays shows the most unusualproduct life cycle.

  

D

   

A

   

B

   

C

F)

IncorrectQuestion 50

0 / 2 pts

Which of the following is NOT an example of a service quality dimension?

  

homogeneity

   

empathy

   

assurance

   

responsiveness

   

reliability

J) In the department for internal medicine at Hospital ABC the infamous Professor Dr. C. Ruel-Butcher is known for his really bad, unfriendly bedside manners ("Your leg hurts? Toughen up!"). Patients do not like him at all! He falls short of which service quality dimension?

  

empathy

   

assurance

   

homogeneity

   

reliability

   

responsiveness

T)

Which philosophy/-ies tends to stipulate "there are no moral absolutes"?

  

Both 1) and 2)

   

1) Utilitarianism

   

2) Relativism

   

3) Moral idealism

   

4) "The Golden Rule"

Relative Market Share Relative Market Share High (Cash Generation) Low High (Cash Generation) Lovw Stars Question Marks Stars Question Marks Cash Cows Dogs Dogs Cash Cows QuickMBA.com QuickMBA.com Relative Market Share High (Cash Generation) Relative Market Share High (Cash Generation) Low Low Stars Question Marks Stars Question Marks Dogs Dogs Cash Cows Cash Cows QuickMBA.com QuickMBA.com

Explanation / Answer

1. Option E. opportunity; strength

2. Option B. Utilitarianism, It is also a form of consequentialism votes to approach any activities necessary to produce moral results.

3. Option D. production; marketing concept

4. Option C. market penetration strategy

5. Option A. D is the answer. When Market Share is high we tend to increase more and there won't be reduction in market share when growth rate is low

6. Option A . homogeneity

7. Option A. Empathy

8. Option 2. Relativism

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