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QUESTION 1 A gap analysis exists between the demand by customers and the supply

ID: 1190002 • Letter: Q

Question

QUESTION 1

A gap analysis exists between the demand by customers and the supply provided by firms in the market.

True

False

10 points   

QUESTION 2

A type of analysis that examines opportunities in the marketplace next to the individual's ability to address those gaps is.

Opportunity analysis

Difference analysis

Market analysis

Customer analysis

10 points   

QUESTION 3

After the audit was complete, Jennie and Doug discovered they had different opinions about key business issues.

True

False

10 points   

QUESTION 4

After visiting the BBQ auction, Jeannie and Doug realized the number of failed restaurants and the actions they needed to be successful.

True

False

10 points   

QUESTION 5

An opportunity exists in Northern Minnesota. A customer needs a "hand warmer" packet. Mary, new business owner, decides she has the ability to address this gap.

True

False

10 points   

QUESTION 6

As a result of the deficit analysis, the potential small business owner proved there was a need for the business. This is called doing the owner's ______________.

operational financing

due diligence

basic market plan

business ideas generation

10 points   

QUESTION 7

Brainstorming is a creative process where individuals are brought together to come up with ideas about a specific topic.

True

False

10 points   

QUESTION 8

Brainstorming works well with _____________ groups.

technical

advisory

formal

informal

10 points   

QUESTION 9

Deficit analysis is a method that affords the potential owner to clearly define the business opportunity.

True

False

10 points   

QUESTION 10

In the Philo Asian Grille case study, Jennie and Doug realized after the auction that:

Their concept had merit.

There was no used equipment.

Businesses can fail.

They should focus on customer over concept.

10 points   

QUESTION 11

In the Rodriquez Family Auto Repair shop case, Alex realized he would need _______ to start the business.

further education

more ideas

extensive capital

to hire a few staff members

10 points   

QUESTION 12

In the deficit analysis, the first column should include the _________________.

business ideas

categories

resources

resources required

10 points   

QUESTION 13

Many new businesses are formed as a result of an entrepreneur's previous work experience.

True

False

10 points   

QUESTION 14

Mark brings his friends together to generate ideas on his new business. This is called ________.

business meeting

gap analysis

brainstorming

focus group

10 points   

QUESTION 15

Potential owners should examine all of these specific areas except:

Work experience

Financial history

Education

Family history

10 points   

QUESTION 16

Talking with retired business executives can generate new business ideas for startups.

True

False

10 points   

QUESTION 17

The founder of a small business needs to be involved in the design, funding and running of the new business.

True

False

10 points   

QUESTION 18

The process of generating ideas should occur in a ______________ environment and not a ____________environment.

process, interactive

interactive, linear

linear, interactive

linear, process

10 points   

QUESTION 19

The process of generating new business ideas is something that occurs automatically.

True

False

10 points   

QUESTION 20

The second column in a deficit analysis is devoted to listing the market need.

True

False

10 points   

QUESTION 21

The small business owner must possess all of the following except:

Necessary skills

Depth of understanding of the market

Passion for starting a business

Follow a sequential formula

10 points   

QUESTION 22

These are ways to identify gaps or business opportunities except:

Discuss opportunities with family members

Interview successful entrepreneurs

Read government documents

Examine trends

10 points   

QUESTION 23

Threats to profit margin states the firm could lose money and still survive.

True

False

10 points   

QUESTION 24

When a potential business owner has several ideas for a business, the individual needs to perform a due diligence analysis.

True

False

10 points   

QUESTION 25

_________ is a threat created to a business regarding its opportunity to sell to many customers and to obtain repeat business.

Profit margin

Sales generation scheme

Operational financing

Deficit gap

Opportunity analysis

Difference analysis

Market analysis

Customer analysis

Explanation / Answer

Q1. The given statement is true.

Reason - Gap analysis provides a framework through which current market offerings are analyzed to asses the extent up to which demands of customers are met by these offerings.

Thus, gap analysis tries to analyze whether any rift between what customers demand and what firms provide or supply exist or not.

So, when demands put forward by customers with respect to a product is not in line with product as offered or supplied by firms, gap analysis tends to exist.

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