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The American Baker’s Association reports that annual sales of bakery goods last

ID: 1194587 • Letter: T

Question

The American Baker’s Association reports that annual sales of bakery goods last year rose 15 percent, driven by a 50 percent increase in the demand for bran muffins. Most of the increase was attributed to a report that diets rich in bran help prevent certain types of cancer. You are the manager of a bakery that produces and packages gourmet bran muffins, and you currently sell bran muffins in packages of three. However, as a result of this new report, a typical consumer’s inverse demand for your bran muffins is now P = 8 - 1.5Q. If your cost of producing bran muffins is C(Q) = 0.5Q, determine the optimal number of bran muffins to sell in a single package and the optimal package price.

Explanation / Answer

MC = 0.5

MR = 8 - 3Q

8 - 3Q = 0.5

3Q = 7.5

Q = 2.5

P = 8 - 1.5 x 2.5 = 4.25