It’s increasingly clear that many posting on blogs and product reviews on websit

Question

It’s increasingly clear that many posting on blogs and product reviews on websites are fake or are posted there to manipulate consumers’ opinions. For example, a mini-scandal erupted in 2007 when the press learned that the CEO of Whole Foods had regularly been blasting competitor Wild Oats on blogs under a pseudonym. How big a problem is this if consumers increasingly are looking to consumer-generated product reviews to guide their purchase decisions? What steps, if any, can marketers take to resolve this problem?

Explanation / Answer

given the expose in the Whole Foods miniscandal, let’s hope the others are less likely to repeat these offenses.If this assumption is true then consumers are likely to get genuine reviews from genuine customers.Short of verifying ID’s or customer/order numbers to see if the blogger is a real customer, marketers have few options to combat this problem

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