Explore these resources and identify a single Gaga Please watch the following vi

Question

Explore these resources and identify a single Gaga Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

When GaGa’s developed Sherbetter Bars, what type of new product was that?

a. Repositioned product

b. Improvement on an existing product

c. Addition to an existing product line

d. New product line

Explanation / Answer

When GaGa's developed Sherbetter Bars, it was a new product line. GaGa started as a lemon which was a pint for the first four years. Now after 4 years years they developed Bars. Now, this Bar is completely different from lemon. In terms of shape,size,taste, ingredients etc. It can't be Repositon of an existing product since lemon pint was still out there as it was. There was no changes being made in pint vertival. It can't be b) Bars and pint are completely two different categories so any improvemnet in a product doesnot affect the other.

Existing product line consisted of lemon pint and new product whic was developed was Bars so it can't be addition to an existing product line.

Thereforeafter analyzing all the option we can conclude that GaGa's Sherbetter Bars was a complete new product line.

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