Explore these resources and identify a single Gaga Please watch the following vi

Question

Explore these resources and identify a single Gaga Please watch the following video http://www.cengage.com/marketing/book_content/lamb_9781285091860/videos/ch11.html

Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing.

1. What type of consumer product is the Sherbetter bar?

a. Shopping Product

b. Convenience Product

c. Specialty Product

d. Unsought Product

Explanation / Answer

In order to provide the answer, first we need to understand what sherbetter exactly is? the Sherbetter bar is a shopping product. A shopping product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores (Lamb,2013) . GaGa’s is still trying to develop their brand and not available in all stores. Their product is a more expensive than some of the larger brands. we need to do market testing to Fnd which flavors are sought after and Find the right way to promote this product.market analysis includes competitors study, study of government policy, legal issues,ethical and social responsibilities.

Related Questions

Navigate

• Browse (All)
• Browse E
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.