When Dell Computer sells products directly to consumers and businesses, bypassin

Question

When Dell Computer sells products directly to consumers and businesses, bypassing intermediaries, or when a radical new type of channel intermediary such as iTunes emerges, displacing traditional resellers, this is known as ? A) disintermediation B) corporate marketing C) a vertical marketing system D) franchising 21. Duck Donuts - a U.S. donut-shop chain - opened its first store outside of North America with the opening of a shop in Australia. Duck Donuts used a growth strategy. A) product development B) market penetration C) market development D) cash cow 22. A customer got a great haircut at a salon and went back six weeks later to the same person to get a second haircut. This time, the customer received one of the worst haircuts of his life. The difference between the two haircuts is due to the characteristic of services. A) intangibility B) inseparability C) perishability D) variability 23. What is one reason that cost-plus pricing is NOT considered ideal? A) This method of pricing ignores demand. B) Sellers earn a better return on their investment. C) Cost-plus pricing is fairer to both buyers and sellers. D) By tying the price to cost, sellers simplify pricing.

Explanation / Answer

Ans 1

A)disintermediation

Ans. 2

C) market development

ans 3

D) variability

Ans 4

A) this method ignores demand

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