Excel Enterprises uses a Web site, online social networks, and print advertiseme

Question

Excel Enterprises uses a Web site, online social networks, and print advertisements to promote its products. Since Excel Enterprises practices integrated marketing communications, all these different brand contacts maintain___in design and tone. Variety simplicity consistency creativity flexibility HP's advertising agency assembles words and illustrations into an advertisement that convey the company's intended brand message. In the context of the communication process, HP is messaging encoding sending decoding responding The decision to use a cleaning genie to communicate the strength and power of "Mr. Clean" cleaning liquid represents the___process of the communication model. Sourcing encoding acknowledging decoding messaging In the communication process, an actual HP printer/fax machine advertisement would be considered___. encoding decoding the product the message the medium A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called___. noise encoding feedback response decoding

Explanation / Answer

(5) (C)

Consistency is a key issue while advertising on different but equally visible advertising channels.

(6) (B)

HP is encoding the message it wants to send to consumers.

(7) (E)

(8) (C)

(9) (A)

A "Noise" is an unintended distraction from the communication sending or receiving process.

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