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A company is planning to introduce a new product soon and would like you to help

ID: 1211527 • Letter: A

Question

A company is planning to introduce a new product soon and would like you to help determine the minimum price it must charge to break even. The fixed costs for the new product are 144,385,000 Venezuelan bolivarss. The total variable costs are 125,200,000 bolivars, and the forecasted sales for the first year of sales of the product is 100,000 units. What is the break-even price? A company is planning to introduce a new product soon and would like you to help determine the minimum price it must charge to break even. The fixed costs for the new product are 144,385,000 Venezuelan bolivarss. The total variable costs are 125,200,000 bolivars, and the forecasted sales for the first year of sales of the product is 100,000 units. What is the break-even price? A company is planning to introduce a new product soon and would like you to help determine the minimum price it must charge to break even. The fixed costs for the new product are 144,385,000 Venezuelan bolivarss. The total variable costs are 125,200,000 bolivars, and the forecasted sales for the first year of sales of the product is 100,000 units. What is the break-even price?

Explanation / Answer

Let the break-even price be $x per unit. At this price, the total cost spent by the company should be equal to the total revenue generated.

Total cost, the sum of fixed and variable cost, is given by 144,385,000 + 125,200,000 = 269,585,000 bolivars.

Total revenue is the product of price and quantity so it is given by $x*100,000 = $100,000x.

Break-even point gives TR = TC so

$100,000x = 269,585,000

x = 2,695.85 per unit

So the break-even price is 2,695.85 per unit

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