An example is Amazon\'s \"1-click\" checkout patent, which is set to expire in 2
ID: 1216681 • Letter: A
Question
An example is Amazon's "1-click" checkout patent, which is set to expire in 2017. Barnes and Noble implemented their own practice of clicking once to check out in "The Express Lane." Amazon successfully defended its 1-click practice and a court ordered Barnes and Noble to stop offering Express Lane. In 2012, Apple successfully defended its patent against Samsung for the design of the iPad's curved corners.(http://iphone.appleinsider.com/articles/12/10/23/apple-wins-ipad-2-design-patent)
Listen to this edition of NPR's Fresh Air, "In Digital Air, Patents Are the Weapon of Choice" to hear about the issues of patents in the digital age. Url: (http://www.npr.org/2012/10/11/162717373/in-digital-war-patents-are-the-weapon-of-choice)
A: What do you believe is the effect of Apple's patent to the market for iPads?
B: Does the patent in this case encourage or discourage innovation?
C: In your opinion should the design of the iPad and business practices be patentable? Explain your answers.
D: What issues does Charles Dughigg bring up regarding patents?
An example is Amazon's "1-click" checkout patent, which is set to expire in 2017. Barnes and Noble implemented their own practice of clicking once to check out in "The Express Lane." Amazon successfully defended its 1-click practice and a court ordered Barnes and Noble to stop offering Express Lane. In 2012, Apple successfully defended its patent against Samsung for the design of the iPad's curved corners.(http://iphone.appleinsider.com/articles/12/10/23/apple-wins-ipad-2-design-patent)
Listen to this edition of NPR's Fresh Air, "In Digital Air, Patents Are the Weapon of Choice" to hear about the issues of patents in the digital age. Url: (http://www.npr.org/2012/10/11/162717373/in-digital-war-patents-are-the-weapon-of-choice)
A: What do you believe is the effect of Apple's patent to the market for iPads?
B: Does the patent in this case encourage or discourage innovation?
C: In your opinion should the design of the iPad and business practices be patentable? Explain your answers.
D: What issues does Charles Dughigg bring up regarding patents?
An example is Amazon's "1-click" checkout patent, which is set to expire in 2017. Barnes and Noble implemented their own practice of clicking once to check out in "The Express Lane." Amazon successfully defended its 1-click practice and a court ordered Barnes and Noble to stop offering Express Lane. In 2012, Apple successfully defended its patent against Samsung for the design of the iPad's curved corners.(http://iphone.appleinsider.com/articles/12/10/23/apple-wins-ipad-2-design-patent)
Listen to this edition of NPR's Fresh Air, "In Digital Air, Patents Are the Weapon of Choice" to hear about the issues of patents in the digital age. Url: (http://www.npr.org/2012/10/11/162717373/in-digital-war-patents-are-the-weapon-of-choice)
A: What do you believe is the effect of Apple's patent to the market for iPads?
B: Does the patent in this case encourage or discourage innovation?
C: In your opinion should the design of the iPad and business practices be patentable? Explain your answers.
D: What issues does Charles Dughigg bring up regarding patents?
Explanation / Answer
A.
IPad’s design patent by Apple will help the company to successfully differentiate iPad from other products. Thus, it will help iPad to gain bigger market share without letting others to copycat the iPad design. Besides, exclusivity maintained by iPad gives it an edge to put in premium pricing to attract those customers who view iPad as a unique product.
B.
Patent in the given case encourages innovation as competitors proactively work on their own products to achieve sustainability. It has let them to come up with their own designs, features and capabilities to attract customers. Though, it has increased their R&D budget.
C.
Design of a particular product should go for the patent as it is the most innovative and never seen before approach adopted by the engineers to achieve something unique. Also, patent of doing such tangible outcomes, prevent others to steal and use it in their products.
Though, it is not equally applied in business practices as it is only a mean to improve the efficiency of operations rather the improving the quality of the product. Also, same business practices can be applied
In unrelated industries, where there is no competition. Yes, producing a particular product through a unique methodology should be patented.
D.
The following issues are raised by Charles Duhigg.
1. Patent lawsuits are discouraging entrepreneurs to innovate
2. The patent is being used as a weapon to not let others to work.
3. Misuse of patent law as it is applied at conceptual level, though the company does not know to use the concept.
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