1. Marketers gain insight about their customers by using information gathered th
ID: 1218391 • Letter: 1
Question
1. Marketers gain insight about their customers by using information gathered through customer relationship management and loyalty programs. This information helps marketers to ______ customers by providing offers that are relevant to them.
enliven
educate
excite
extract
2. As potential customers enter websites and online stores, marketers need to ______ them about the value proposition and the offers and benefits of a product or service.
engage
excite
educate
empower
3. Blogs and blogging tools are critical methods in accomplishing which segment of the 4E framework of social media marketing?
Excite
Educate
Experience
Empower
Explanation / Answer
1) enliven
Because customers will be more interested only in products they like in CRM you can store customer preferences
2) Educate
Educate them because its about teaching about value proposition, Its nothing but education
3) Experience
Social marketing is all about experience, Users share their experience on social media to woo customers.
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