When developing marketing plans, it\'s critical that marketing managers stay on

Question

When developing marketing plans, it's critical that marketing managers stay on top of social change. There is no doubt that social media has changed consumer behavior, as nearly half of the world's population is expected to be on the internet in 2016. Social media is changing the consumer decision process, as the internet is used to obtain information, share ideas and even purchase products. Companies and organizations are now using the internet and particularly social media as part of their marketing plans. Choose an example of an American based company that uses social media extensively. Explain how they use social media, name all the ways they use it as you incorporate chapter material. Give examples (mcdonald's or starbucks or taco bell) and answer thoroughly. (please write 3 paragraphs minimum.thank you)

Explanation / Answer

McDonald was founded in May 15,1940 in San Bernardino, California and is of the genre of fast food restruant. The Founders of McDonald’s are Richard and Maurice and has its headquater in Illinois,US. This company performs extensive advertisement campaign. The advertisement mainly takes the form of television,radio and newspapers and also make significant use of billboards and signage. They also sponsor sporting events for publicity. It uses 23 different slogans for its advertisement in the United States and also various other slogans for some specific regions.

The company is spends a huge amount of money for its advertisement. In one of the McDonald’s website, it states that the commercial campaigns were done to focus on the overall experience of McDonald rather than only focusing the product. The TV advertisements highlights a range of people engaging in trendy actions which signify season and time period. There are very few situations in which they have used comparision advertisements or negative advertisement relating to their competitors. Most of the advertisement has focused on the McDonald’s only. In 2009 only,in a billboard advertisement, they have shot its competitor Starbucks where the billboard read “four bucks is dumb”.

In 1996 McDonald’s started its business in India. It adopted various business strategy that suits the Indian sentiments. For example, owing to India’s strong vegetarian tradition it started making McAloo Tikki and also separated the kitchen into vegetarian and non vegetarian zones. The advertisement was also very well done which conveyed the customers that its products are actually low cost.

Some of the recent campaigns will be mentioned in this paragraph.” i'm lovin' it” this is a branding campaign by McDonald’s Corporation. This was launched in various countries like Germany,Austria,Switzerland, Australia and of course UK and USA with the vocals of Justin Timberlake. In January 2007, after a public casting call which received 15,000 submissions,McDonald's selected 24 people to appear as part of the campaign.[10]Images of those chosen, taken from September to December 2006, who had submitted a story and digital photograph which "captured ... themes of inspiration, passion and fun," appeared on McDonald's paper bags and cups worldwide. As a social media promotion, it has been an official sponsor of World Cup since 1994 FIFA World Cup. In National Football League, it has signed a deal to become official restruant sponsor. It has also sponsored various NASCAR cars and also other racing series. In Olympics also it was official fast food restruant patner. It has hires various celebrity spokespeople for its sdvertisement like Michael Jordan, Kobe Bryant,Justin Timberlake, Larry Bird, Venus Williams, Price and Woody Allen and many more.

In facebook,The McDonald’s US page has more than 27m fans, and its local market pages have all attracted several hundred thousand ‘likes’.It posts nearly five updates a month and ech of them is very attractive which is clearly proven by its likes and comments. But on the other hand, McDonald’s makes no evident attempt to counter to the thousands of user comments it receives, and most of its posts are merely product promotions. There are also local market pages which are very active. The UK page has almost 500,000 fans and posts a steady stream of eye-catching content, though nearly all of it is product focused.

In Twitter, McDonald’s USA invests a lot of time and effort in maintaining an active Twitter feed. It posts several updates each day to entertain its 995,000 followers, however it tends to avoid tweeting anything too quirky or off-message and instead remains resolutely focused on promoting it products. McDonald’s used the hashtag #McDStories to promote video content of their suppliers talking about McDonald’s ingredients. On top of this, McDonald’s also has a dedicated customer service feed that responds to customer complaints.

On Pinterest, it only has one main corporate account. A majority of the content is pinned from the company’s Flickr account, while the rest mainly comes from other McDonald’s websites. McDonald’s has invited other users to pin their own food-related images to the board, which is a good way of building a community on the network as it means people feel involved with the brand.In Google+, McDonald is not so active though it has established a G+ account.

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