Many apps are video games. Angry Birds, for example, has been downloaded more th

Question

Many apps are video games. Angry Birds, for example, has been downloaded more than 2 billion times since its 2009 release. The product life cycle of even very successful video game apps can reach the decline stage quickly, including the Angry Birds game. Clash of Clans and Candy Crush Saga video games have sought to ________________ to address this challenge.

A. quickly create new games
B. exploit the real world-digital world convergence
C. use social media strategies
D. make highly engaging games based on the Angry Birds approach

E. create product extensions

Explanation / Answer

The answer is E. create product extensions

Now one has to be adaptibve to change if need to survive. product extensions are solutions for address the challenge of failure

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