1. After a company listens and pays attention to what is being said about a comp

ID: 1228135 • Letter: 1

Question

1. After a company listens and pays attention to what is being said about a company through social media, what is the following step?

a) segment and target the social media customer

b) select social media tools

c) listen to determine oppurtunities

d) establish social media objectives

e) implement and integrate the plan

2. If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:

a) neutralize competitive promotional efforts

b) reinforce advertising

c) encourage trial purchases of the product

d) stabalize irregular sales patterns

e) draw new customers

3. A firm's information database and available financing would be considered internal forces that affect the development of e-business.

True or False?

4. Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

True or False?

1) E

2)A)

3)True

4)False

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