I NEED THESE QUESTIONS ANSWERED 1. L’eggs Pantyhose often sends potential custom
ID: 1228143 • Letter: I
Question
I NEED THESE QUESTIONS ANSWERED
1. L’eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.
a) direct response marketing
b) home shopping
c) catelog marketing
d) telemarketing
e) mail retailing
2. The strategy of charging the highest possible price for a product during the introduction stage of its life-cycle is called price skimming.
True or False?
3. Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.
True or False?
4. One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.
True or False?
5. Price differentiation attempts to sell
a) products at lower prices, due to economies of scale unintentionally resulting in lower net income for the company
b) all products at different prices
c) different products with different features at the same price
d) products to customers based on their ability to pay.
e) identical products at different times at different prices
Explanation / Answer
1) Through mail L'eggs panty house sends broucher to their potential customers, who would buy their products or more likely to visit their shop when the go out for shopping, this typeof marketing strategy is known as mail order retailing. So option e
2) True, price skimming is a statergy in which the marketer charges a high price initially and then gradually reduces the price over time.
3) False, reading social media comments and reactions offers valuable insights into the conumers reaction towards the company product. Even this is used in data analytics in recent time.
4) True
5) Price differentiation is a stratergy in which same product is sold to different consumers with different price or at different times at different prices, so option E
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