I NEED THESE QUESTIONS ANSWERED 1. Rebecca is willing to invest time and money i

Question

I NEED THESE QUESTIONS ANSWERED

1. Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

a) all women love her makeup; they just need an incentive to buy it.

b) she enjoys the work, regardless of the financial results

c) one loyal customer's repeated purchases for life will be well worth the expense

d) it will be worth it if each customer makes two purchases based on her investment of time and money

e) these methods will greatly increase this month's profits for her business.

2. Jacobs Enterprises, a large firm, wants to reach a national market for its new product. Which advertising medium would be most appropriate for this purpose?

a) television

b) billboards

c) radio

d) blimps

e) newspapers

3. Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service. Dave is a _____.

a) missionary salesperson

b) creative order taker

c) trade salesperson

d) technical salesperson

e) sales support person

4. Which of the following channels in known as the direct channel?

a) Producer to wholesaler to retailer to consumer

b) producer to consumer

c) producer to middleman

d) producer to middleman to business user

e) producer to retailer to consumer

5. Which of the following is considered a trade name?

a) coke

b) adidas three stripes

c) general motors corp

d) tide laundry detergent

e) GE

Explanation / Answer

1.Ans- d) it will be worth it if each customer makes two purchases based on her investment of time and money .

2.a) television.

3. b) creative order taker4.b) producer to consumer.

5.e)GE.

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