You are the marketing manager for ABC Tires. The manufacturer of the newest 4-wh

Question

You are the marketing manager for ABC Tires. The manufacturer of the newest 4-wheel drive tire, Torso, is working with you to create an integrated marketing campaign to reach your customers. What would be the first step in reaching your prospective consumer? a) Knowing the car models that use 4-wheel drive tires b) Understanding the needs of consumers using 4-wheel drive tires c) Knowing the product sales goals of Torso d) Understanding the organizational strategy of product promotion for ABC Tires

Explanation / Answer

b) Understanding the needs of consumers using 4-wheel drive tires

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