Reviewing the results of its research, the marketing department team concluded t

Question

Reviewing the results of its research, the marketing department team concluded that a segment of Springville Households might be interested in a discounted trial home subscription to the Herald. The team decided to test various discounts before determining the type of discount to offer during the trial period. It decided to conduct an experiment using three types of discounts plus a plan that offered no discount during the trial period:

1. No discount for the newspaper. Subscribers would pay 4.50 per week for the newspaper during the 90-day trial period.

2. Moderate discount for the newspaper. Subscribers would pay 4.00 per week for the newspaper during the 90-day trial period.

3. Substantial discount for the newspaper. Subscribers would pay 3.00 per week for the newspaper during the 90-day trial period.

4. Discount restaurant card. Subscribers would be given a card providing a discount of 15% at selected restaurants in Springville during the trial period. Each participant in the experiment was randomly assigned to a discount plan. A random sample of 100 subscribers to each plan during the trial period was tracked to determine how many would continue to subscribe to the Herald after the trial period. Table SH11.1 summarizes the results.

Explanation / Answer

4. Discount restaurant card. Subscribers would be given a card providing a discount of 15% at selected restaurants in Springville during the trial period. Each participant in the experiment was randomly assigned to a discount plan. A random sample of 100 subscribers to each plan during the trial period was tracked to determine how many would continue to subscribe to the Herald after the trial period. Table SH11.1 summarizes the results. this is it thank you

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