Need help on my assignment. Instructions: Go online and look up different B2B co
ID: 2246862 • Letter: N
Question
Need help on my assignment. Instructions: Go online and look up different B2B companies. Find the web page of one company that you’ll use for this project. For each of the following parts of the final graded project, you’ll research online for the company you’ve chosen and then write an essay answer of approximately 250 words.Questions: Based on the company’s service or product, look up a few dif- ferent keywords in a Google search. Does the company come up in the first page or two of Google’s results? Do you see results for organic or paid keywords?
If not, what other keywords do you think this company could use to market themselves better on Google? Is there anything else you see that could improve their page rank on Google?
Need help on my assignment. Instructions: Go online and look up different B2B companies. Find the web page of one company that you’ll use for this project. For each of the following parts of the final graded project, you’ll research online for the company you’ve chosen and then write an essay answer of approximately 250 words.
Questions: Based on the company’s service or product, look up a few dif- ferent keywords in a Google search. Does the company come up in the first page or two of Google’s results? Do you see results for organic or paid keywords?
If not, what other keywords do you think this company could use to market themselves better on Google? Is there anything else you see that could improve their page rank on Google?
Instructions: Go online and look up different B2B companies. Find the web page of one company that you’ll use for this project. For each of the following parts of the final graded project, you’ll research online for the company you’ve chosen and then write an essay answer of approximately 250 words.
Questions: Based on the company’s service or product, look up a few dif- ferent keywords in a Google search. Does the company come up in the first page or two of Google’s results? Do you see results for organic or paid keywords?
If not, what other keywords do you think this company could use to market themselves better on Google? Is there anything else you see that could improve their page rank on Google?
Explanation / Answer
Selected Company : MICROSOFT
Introduction :
Microsoft is a largest software company in the world and founded by Bill Gates and Paul Allen in 1975 (Microsoft Corporation 2004). Microsoft is incorporated as limited company in United Kingdom (Microsoft Corporation 2004). Now a days, Microsoft becomes a monopoly company in the market.
Mission and value of Microsoft state that are "to assist public and company in business during the world realize their full potential".For software companies as large as Microsoft, the responsibility is most important on the social and people.
Microsoft And Their Market :
According to their website, Microsoft loosely define their three core markets as:
Although Microsoft's core markets now appear to be in maturity, it initially sought to build presence in these markets via distinct product positioning which set it apart from its competitors. The strategy is evidently a success, as applications such as Office and Internet Explorer rapidly became benchmarks.
Microsoft's website offers a good indication of how the company very clearly segments its markets. Business, for instance, is split into areas covering all aspects of industry (education, finance, retail etc.) while home markets concentrate on education, entertainment and utility segments.
Microsoft's Corporate Strategy: Organic Growth & Acquisitions :
During its lifetime, Microsoft has pursued an aggressive policy of take-overs and acquisitions. Via this strategy, Microsoft has shown that it is ready to adapt quickly to market conditions in order to appeal to its consumers.
The company has carried out over so many acquisitions in the last ten years. One of numerous examples of this includes the 1999 purchase of Hotmail, the world's most popular free email service, and reflected Microsoft's sound belief in the strategic need to deliver high quality free email services to its customers in the face of strong competition from other free email providers (Yahoo!, Lycos etc.).
Conclusion :
In conclusion, for software companies as largest as Microsoft that is a great company in the world. Microsoft looks at the IT skills are very important especially people who as their employees must smart and knowledgeable in IT skills. Sometimes, Microsoft faces some employees who lack of skills as well as Microsoft would provide many programs or ways and WorkLife balance to improve their employees' skills that is in order to improve social and environmental. Hence, their employees able to solve problem as soon as possible while facing problem.
Microsoft Products + their Google's Result (First Page or two) :
Microsoft Services + their Google's Result (First Page or two) :
As Listed above Company's Services and Product Lists,I found that Microsoft Company always come up in the first page of Google's results with their Services and Products.
I see Organic results for all the Company's Products and Services.
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