QUESTION 4 1 points Save Answer Advertising effectiveness research a examines th

Question

QUESTION 4 1 points Save Answer Advertising effectiveness research a examines the effectiveness and appropriateness of advertisements aimed at individual markets o. evaluates media availability and the appropriateness of the medium for a company's message c evaluates the potential of a particular market d. forecasts optimal sales performance for a particular advertising campaign QUESTION 5 1 points Save Answer The objectives of the marketing research study should Click Save and Submit to save and submit. Click Save All Answers to save all answers

Explanation / Answer

The correct answer is option (b).

Advertising effectiveness research evaluates media availability and the appropriateness of the medium for a company's message. The other options are incorrect since they are focusing individually or particularly.

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