Due to erratic sales of its sole product-a high-capacity battery for laptop comp

Question

Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below: Sales (12,800 units x $30 per unit) Variable expenses Contribution margin Fixed expenses Net operating loss 384,000 230,400 153,600 171,600 $ (18,000) Required: 1. Compute the company's CM ratio and its break-even point in unit sales and dollar sales 2. The president believes that a $6,100 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $89,000 increase in monthly sales. If the president is right, what will be the increase (decrease) in the company's monthly net operating income? 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $40,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase packaging costs by 0.70 cents per unit. Assuming no other changes, how many units would have to be sold each month to attain a target profit of $4,700? 5. Refer to the original data. By automating, the company could reduce variable expenses by $3 per unit. However, fixed expenses would increase by $51,000 each month a. Compute the new CM ratio and the new break-even point in unit sales and dollar sales b. Assume that the company expects to sell 20,900 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total, for each alternative.) c. Would you recommend that the company automate its operations (Assuming that the company expects to sell 20,900)?

Explanation / Answer

1. Contribution margin ratio = contribution margin /sales*100

=153600/384000*100= 40%

Contribution margin p. U= 153600/12800=$12 per unit

Break even point=

In units= fixed cost/contribution margin p. U= 171600/12=14300 units

In amount ($) = fixed cost/contribution margin %= 171600/40%= $429000

2.

3.

Sales 25600*$27 p. u

4. To earn a target income of $ 4700, units to be sold

(Fixed cost+target profit) / revised contribution

(171600+4700)/(12-0.70)= 15602 units approx

As per chegg guidelines in case of multiple questions, first four are mandatorily required to be solved. The given question have been solved accordingly due to time constraints. Inconvenience is regretted.

Do give your feedback!! Happy Learning :) :)

Sales (384000+89000) $473000 Variable cost $230400 Contribution margin $242600 Fixed cost (171600+6100) $177700 Revised net operating income $64900

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