270 Part 2 Information Technology Concepts need to make quicker purchasing decis

Question

270 Part 2 Information Technology Concepts need to make quicker purchasing decisions on the spot. Sales- people and CSRs spend less time on the phone with each other freeing both sides to be more productive. Customers are impressed with the improved service and technological innovativeness of the company. Salespeople can e-mail catalogues and order information to the customer as they converse. The new system has increased customers confidence in doing business with Adidas. Adidas is looking to many other wireless applications that can assist the sales force and others in the organization. As with all of the eamples provided in this chapter, telecommunications technologies provide Adidas with rapid access to information when and where it is needed, empowering the company to maximize its productivity and potential and gain a competitive advantage. Discussion Questions 1. Describe the problem that plagued Adidas's sales force that was addressed through a telecommunications solution. 2. Why do you think the hand-held solution was better than the laptop computer solution? Critical Thinking Questions 1. What other types of information, besides inventory, might salespeople bike to have access to over their BlackBerry phones? 2. What security concerns might arise over mobile access to private corporate information?

Explanation / Answer

1.Describe the problem that plagued Adidas’ sales force that was addressed through a telecommunications solution.
Adidas Sales Force Automation Manager, Tim Oligmueller, was struck by a solution while attending a telecommunications trade show. He realized that the BlackBerry smartphones the salesforce used could do much more than deliver e-mail and make phone calls. He saw demonstrations of BlackBerry phones that ran sophisticated business information systems. Tim realized that the solution was in the salespeople’s pockets all along. All that was required was for Adidas to invest in BlackBerry’s Mobile Data System and Enterprise Server and for the information system group to develop their own Sales Force and CRM applications.

2.Why do you think the handheld solution was better than the laptop computer solution?
Sales people and CSRs spend less time on the phone with each other, freeing both sides to be more productive. Customers are impressed with the improved service and technological innovativeness of the company. Salespeople can e-mail catalogues and order information to the customer as they converse. The new system has increased customers’ confidence in doing business with Adidas.

Critical thinking

1.What other types of information, besides inventory, might salespeople like to have access to over their BlackBerry phones?
Checking ,current inventory levels for order placement.

2.What security concerns might arise over mobile access to private corporate information?
Adidas ,with rapid access to information when and where it is needed, empowering the company to maximize its productivity and potential and gain a competitive advantage.

You can elaborate on any points you want to

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