1. Go to the Nielsen/Claritas website (www.mybestsegments.com) and click on “ZIP
ID: 2420414 • Letter: 1
Question
1. Go to the Nielsen/Claritas website (www.mybestsegments.com) and click on “ZIP Code Look-Up.” there you will find a demo that allows you to type in a zip code of your choice and find out what PRIZM clusters predominate in that geographic area.
a. What zip code and city did you look up?
What do the findings tell you about the overall composition of potential customers within that zip code?
b. Based on the array of clusters represented, what kinds of businesses might flourish within that geographic area? Be specific. Why do you believe those businesses in particular would be successful?
Explanation / Answer
a)I have used the zip code = 90710, Los angels
populaiton of Age= most of 21-34 ages and 65+ population highly living.
Race=white was living more and asian living would coming next.
House hold income having more $50 to $75
Composition of members
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b)Multi-Culti Families = they can listen more numbers of media
Clothes shop can be open, yes, this type of business can attain success, huge and varitey number of population is avail here.
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