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compose a summation as to how amazon.com is performing in relation to its compet

ID: 2420731 • Letter: C

Question

compose a summation as to how amazon.com is performing in relation to its competitors based on the spreadsheet.

Margins % of Sales

2012-12

2013-12

2014-12

Industry trends/averages

Revenue

100.00

100.00

100.00

100.00

COGS

75.25

72.77

70.52

67.58

Gross Margin

24.75

27.23

29.48

32.42

SG&A

15.92

17.26

18.71

19.00

R&D

7.47

8.82

10.42

11.54

Other

0.26

0.15

0.15

0.17

Operating Margin

1.11

1.00

0.20

1.70

Net Int Inc & Other

-0.22

-0.32

-0.32

-0.65

EBT Margin

0.89

0.68

-0.12

1.0

Profitability

2012-12

2013-12

2014-12

Industry averages

Net Margin %

-0.06

0.37

-0.27

0.33

Asset Turnover (Average)

2.11

2.05

1.88

2.08

Return on Assets %

-0.13

0.75

-0.51

0.68

Financial Leverage (Average)

3.97

4.12

5.07

4.52

Return on Equity %

-0.49

3.06

-2.35

2.88

Return on Invested Capital %

-0.05

2.55

-0.68

3.35

Interest Coverage

6.91

4.59

0.47

3.53

Liquidity/Financial Health

2012-12

2013-12

2014-12

Industry 6 years averages

Current Ratio

1.12

1.07

1.12

1.08

Quick Ratio

0.78

0.75

0.82

0.75

Financial Leverage

3.97

4.12

5.07

4.52

Debt/Equity

0.47

0.53

1.16

0.66

Current Valuation

AMZN

Industry Avg

S&P 500

AMZN 5Y Avg*

Data as of 12/31/2015, *Price/Cash Flow uses 3-year average.

Price/Earnings

975.2

34.7

19.3

610.7

Price/Book

25.5

7.8

2.7

15.2

Price/Sales

3.2

1.9

1.8

2.1

Price/Cash Flow

32.6

9.3

11.7

28.8

Dividend Yield %

0.2

2.2

Price/Fair Value

Premium

Margins % of Sales

2012-12

2013-12

2014-12

Industry trends/averages

Revenue

100.00

100.00

100.00

100.00

COGS

75.25

72.77

70.52

67.58

Gross Margin

24.75

27.23

29.48

32.42

SG&A

15.92

17.26

18.71

19.00

R&D

7.47

8.82

10.42

11.54

Other

0.26

0.15

0.15

0.17

Operating Margin

1.11

1.00

0.20

1.70

Net Int Inc & Other

-0.22

-0.32

-0.32

-0.65

EBT Margin

0.89

0.68

-0.12

1.0

Explanation / Answer

Margins % of Sales 2012-12 2013-12 2014-12 Industry trends/averages Analysis Revenue 100 100 100 100 The company is at par with the Industry all the years COGS 75.25 72.77 70.52 67.58 Cost of Goods sold is at decreasing trend which is a good sign how evr it is more than the industry average. Gross Margin 24.75 27.23 29.48 32.42 Contribution margin is at increasing trend which is a good sign how ever it is less than the industry average and neededs further improvement. SG&A 15.92 17.26 18.71 19 SG&A is at increasing trend which is not a good sign how ever it is less than the industry average and may be due to inflation effect. R&D 7.47 8.82 10.42 11.54 R&D is at increasing trend which is a good sign that company is thinking of betterment in production processes how ever it is less than the industry average . Other 0.26 0.15 0.15 0.17 others is at decreasing trend which is a good sign and also less than industry standard and hence be appreciated.. Operating Margin 1.11 1 0.2 1.7 it is at decreasing trend which is not a good sign and also far less than industry standard and hence be may be rethink of boosting the same. Net Int Inc & Other -0.22 -0.32 -0.32 -0.65 it is at increasing trend which is not a good sign that company. how ever it is less than the industry average . EBT Margin 0.89 0.68 -0.12 1 EBT margin is also at decreasing trend and needs to be rectified. Profitability 2012-12 2013-12 2014-12 Industry averages Net Margin % -0.06 0.37 -0.27 0.33 net Margin is also at fluctuatinh trend and needs to be rectified Also it is far less than the industry standard. Asset Turnover (Average) 2.11 2.05 1.88 2.08 It is of a good sign as it is at decreasing trend Return on Assets % -0.13 0.75 -0.51 0.68 It is of a bad sign as it is at decreasing trend Financial Leverage (Average) 3.97 4.12 5.07 4.52 It is highlt volatile Return on Equity % -0.49 3.06 -2.35 2.88 It is also poorly performed Return on Invested Capital % -0.05 2.55 -0.68 3.35 It is also poorly performed Interest Coverage 6.91 4.59 0.47 3.53 It must be very high and hence it is also poorly performed. Liquidity/Financial Health 2012-12 2013-12 2014-12 Industry 6 years averages Current Ratio 1.12 1.07 1.12 1.08 It is of good sign as it is having higher back up of currennt assets than liabilities Quick Ratio 0.78 0.75 0.82 0.75 It is of good sign as it is having higher back up of Quick assets than liabilities Financial Leverage 3.97 4.12 5.07 4.52 It is highlt volatile Debt/Equity 0.47 0.53 1.16 0.66 It is good as it is having high debt and will lead to tax savings and fixed expenses Current Valuation AMZN Industry Avg S&P 500 AMZN 5Y Avg* Data as of 12/31/2015, *Price/Cash Flow uses 3-year average. Price/Earnings 975.2 34.7 19.3 610.7 It is of good sign as PE ratio is very high Price/Book 25.5 7.8 2.7 15.2 It is of good sign as PB ratio is very high Price/Sales 3.2 1.9 1.8 2.1 It is of good sign as PS ratio is very high Price/Cash Flow 32.6 9.3 11.7 28.8 It is of good sign as PC ratio is very high Dividend Yield % — 0.2 2.2 — it seems poor Price/Fair Value Premium — — —