Music in a voice-first world Finding the perfect song can be hard. You might kno
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Music in a voice-first world
Finding the perfect song can be hard. You might know the lyrics of a song you like, but you don’t know its name. You might want to play a song from the newest Ariana Grande album – but only the one you heard on the radio that morning. Or you might want to listen to happy funk music from the 1970s, but don’t know the best tunes from that era.
As it turns out, these are precisely the kinds of problems that the team at Amazon Music has been solving for customers since launching Amazon Music Unlimited nearly two years ago.
“Over the last several years, the growth in streaming music has primarily been driven by mobile,” says Kintan Brahmbhatt, Director of Product and Technical Program Management for Amazon Music.
“But mobile required people to be very specific about their intent while searching for music in non-intuitive ways – such as typing out the name of an artist or specifying an exact search term. Instead, we’ve reduced the friction to offer a natural experience for customers. We’ve made Amazon Music on Alexa easy, intuitive, and in tune with human behavior - you can be as specific or as vague in your request and we’ll find the music you love."
Prime Music, Amazon’s first music streaming service, became available at no additional cost for Prime members in June 2014. Shortly after, as the Echo launched, Amazon Music began investing in unique voice-specific use cases for discovering, playing, and managing music. And as customers started increasingly asking Alexa for music, the launch of Amazon Music Unlimited in 2016 enabled a broader catalog with fundamentally new ways of discovering and playing music that was not available or possible earlier.
And ever since, the Amazon Music team has been creating new features for a voice-first world. These include the ability to create playlists by voice, play personalized music for occasions like a dinner party, or listen to music hands-free while in the car or exercising via the Amazon Music mobile app. People can even subscribe to Amazon Music simply by asking Alexa to sign up for the service. This voice-forward approach has struck a chord with consumers – in just a few months after launching Amazon Music Unlimited, Alexa surpassed mobile as the leading way consumers listen to songs on Amazon Music.
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Explanation / Answer
It is a difficult task to find the song that we wish to hear from among the millions available if we do not have perfect infoemation regarding it . Amazon music unlimited was launched to slve this problem . Prime music and echo were launched as streaming services to help find music even with vague information .
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